Stephen Davis Interview Reveals Details on Transformers 2014 Cartoon From Hasbro Studios

Worldscreen have posted an itnerview with Hasbro Studios' Stephen Davis in which he reveals some news about the next Transformers TV show. What a lot of us were worried about is looking to be the case that Hasbro will launch another Rescue Bots type show aimed at a much younger audience. That means we're less likely to see the Transformers back in a biggger bolder way, but more of a candy coated good feeling mode that is less than meets the eye. Read the details below.

TV KIDS: What new shows do you have coming up?

DAVIS: We have this great new show, which is kind of the entry point forTransformers for littler boys called Transformers Rescue Bots. Although interestingly, when we reimagined Transformers for a younger generation, typically big brother doesn’t want to watch what little brother is watching, but because the Transformers brand resonates across so many generations and it’s so relevant and relatable, we’re actually finding that while we conceived Rescue Bots principally for 4- to 5-year-olds, the older brother, who is 7 or 8 years old, is also watching with little brother.

We just talked about co-viewing and children wanting to watch with their parents, well, now we have this show where little brother wants to watch with older brother and big brother also wants to watch with little brother, which is a phenomenal opportunity because, again, there are not a lot of shows where you have that kind of multigenerational appeal at all levels. In fact, Rescue Botsinspired us for our new chapter of Transformers, because Rescue Bots is a much simpler show to understand, the transformations are much simpler, and it’s a lighter, brighter, more humorous approach. So a lot of what we learned fromRescue Bots we are now applying to our new Transformers series.

It starts with Transformers; we’ve had several very successful seasons ofTransformers Prime. Excitedly, Finn Arnesen, who runs international distribution for us, is introducing our new Transformers series, which is a lot of fun because it really harkens back to the old Transformers: Generation 1 days. It’s a lighter, brighter more comedic show. It’s still full of all the wonderful characters that our fans love, but it’s really a complete reimagination of our Transformers series, which we will be rolling out next year.

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formerly nortagem 2014-01-18 @ 7:07 am

Perhaps, but I'd much rather watch TF:Prime than the movies ANY DAY! I appreciate much of the Generations stuff, but would still like a mature toon that my 8-year-old and I can enjoy together, like Prime (which wasn't too scary or complex for him). That Rescue Bots junk got old for him quick, 'cause there's not much to it (and NOTHING for me). Enough is dumbed down for kids these days...Transformers shouldn't be one of them. :shrug

I understand where your comiong from, but remember, Rescuebots wasn't targeted for the eight-year orl demographic. It was targeting the four to five year old range. The new show that Habro is making, according to this article is also targeting that younger age range as well as the eight year olds. They're trying to widen the demographic.

Certainly. But no reason to dumb down an otherwise GREAT show like TF:Prime. Widen the kiddie demographic with further development of Rescue Bots. Give the 10-40 year old demo, which is arguably a much more robust demographic, more Prime or an equivalent. Something worth watching. :shrug

Tramp 2014-01-14 @ 5:33 pm

Perhaps, but I'd much rather watch TF:Prime than the movies ANY DAY! I appreciate much of the Generations stuff, but would still like a mature toon that my 8-year-old and I can enjoy together, like Prime (which wasn't too scary or complex for him). That Rescue Bots junk got old for him quick, 'cause there's not much to it (and NOTHING for me). Enough is dumbed down for kids these days...Transformers shouldn't be one of them. :shrug

I understand where your comiong from, but remember, Rescuebots wasn't targeted for the eight-year orl demographic. It was targeting the four to five year old range. The new show that Habro is making, according to this article is also targeting that younger age range as well as the eight year olds. They're trying to widen the demographic.

formerly nortagem 2014-01-12 @ 2:07 am

Perhaps, but I'd much rather watch TF:Prime than the movies ANY DAY! I appreciate much of the Generations stuff, but would still like a mature toon that my 8-year-old and I can enjoy together, like Prime (which wasn't too scary or complex for him). That Rescue Bots junk got old for him quick, 'cause there's not much to it (and NOTHING for me). Enough is dumbed down for kids these days...Transformers shouldn't be one of them. :shrug

Lord Atmo 2014-01-11 @ 4:52 pm

i guess theyre hoping to cater to the fan demographic with just the movie and generations toys

formerly nortagem 2014-01-10 @ 9:14 pm

Tools and fools. Following up quite possibly the best Transformers toon EVER with some watered down, half-baked, milquetoast dribble. Here that? Sounds like...Hasbro. :poop

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