How do you spice up a Transformers niche sub-line that is struggling to garner attention and respect at a time when Takara Tomy, Hasbro and various 3rd Party companies are churning out all sorts of varied and quality product? Simple, add a villain. Not just any villain either, but that most iconic of Transformers despots, the Decepticon leader Megatron. In addition, make sure you promote the toys and series as widely as is appropriate, certainly to the most willing demographic; children and Japanese race fans. Read the full article at TFSource.com
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