Transformers: The Experience - Enter the Battle Between Autobots and Decepticons

Just in from Hasbro we have the official details on the Transformers: The Experience that was announced has Hasbro Pulse Con 2021 last week. The press release outlines what is said to be an immersive event in partnership with Cityneon and Victory Hill Exhibitions that is part multimedia show and part game that will bein in North America next summer 2022. Read on to see see the full press release for more details.



Singapore and Las Vegas, NV, USA. October 25, 2021 — Attendees of Hasbro Pulse Con 2021 were the first to hear the Cityneon and Victory Hill Exhibitions announcement of TRANSFORMERS: THE EXPERIENCE. Excitement is building as this state of the art, immersive exhibition is set to debut in North America in Summer 2022, followed by a tour throughout the region. A second unit will launch in China in Q4 2022. Launch cities will be announced in the future.

Explore a universe where there’s… More Than Meets the Eye at TRANSFORMERS: THE EXPERIENCE. Guests are invited to test their skills – and their courage – as they pick a side in the intergalactic battle between the valiant Autobots and the underhanded Decepticons. With hands-on interactives and high-tech immersion, the Transformers world comes to life like never before. The experience sweeps guests across the universe to train alongside iconic heroes like Optimus Prime and Bumblebee, and score victories against villains like Megatron and Starscream. With the fate of the TRANSFORMERS robots at stake, which side will you choose? Come experience this memorable and shareworthy adventure for all!

The TRANSFORMERS franchise has become a global entertainment brand with millions of fans, a storied legacy, and a revered place in modern popular culture. The brand’s enduring connection with fans crosses borders and spans generations through films and TV series, video games and toys, and live action experiences and theme park realms.

“We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter,” said Matt Proulx, Head of Location Based Entertainment at Hasbro. “We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”

Cityneon’s Executive Chairman and Group CEO, Ron Tan said, “Hasbro is one of the Group’s first partners in our foray into immersive experiences. Our partnership has come a long way and I am excited to see the newly created and multi-million dollar production – Transformers: The Experience premiere in North America and China in 2022.”

For more information about TRANSFORMERS: THE EXPERIENCE, visit

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