ALL Series    Corporate

Toys R Us To Get The Weekend At Bernie's Treatment As IP Holders Look To Cash In

Over the summer, many of us were forced to grow up, no longer to be Toys R Us kids as the chain closed its doors in the United States and elsewhere at the end of a miserable bankruptcy and liquidation process. But now according to both The Wall Street Journal and Fortune, the parties that obtained ownership of the intellectual property associated with Toys R Us like the brand names and Geoffrey, are interested in restarting the business themselves.

Previously it had been expected and planned that the IP for Toys R Us would be sold at auction to allow the creditors to recover money still owed to them after the liquidation, however that intent seems to have changed. Reports cite that the entities involved don't believe auctioning the rights would yield a better outcome than trying to directly put those assets to use. That could be interpreted as a bit of a cover story, either hiding that interest in the trademarks and such is poor and unlikely to have a worthwhile yield, or disguising that someone thinks there's a chance to cash in bigger over a longer term - perhaps even both together.

Regardless of the motives, the creditors likely have a long wait ahead of them for a return if they follow through on this plan. Everyone seems to agree that there's no possibility of starting business operations again in time for the holiday shopping season this year, meaning any such shambling corpse of Toys R Us would have to lurch along through several slower months until next year's big sales season. Another difficulty they'll face is securing facilities. Most of the company-owned property Toys R Us once resided in has changed hands to new owners, and it's unclear if property owners for previously leased locations would want to give another go to the toy retailer that folded once already in the last 12 months. Distribution infrastructure would also be a critical matter to be resolved before any real business plan could take shape.

Finally, there's a matter of supplier support. There's no guarantee that major manufacturers like Hasbro would want to jump right on board with the risen-from-its-grave company before it is able to prove that it can last and will actually be able to pay for their goods. If there is a road ahead for Toys R Us, it's not going to be an easy one, or a quick one. And whatever comes from it, even if dressed up like the original, is bound to be a very different kind of animal if or when it gets on its feet.

Data Center

Member Comments

start the coversation with yours

(Membership Required)

Transformers Shops

Advertise Here on

Shop Online for Transformers United

The affiliate links on this site may generate revenue for it when a purchase is made
Transformers Shopping
Advertise on

This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!

Forums Communities: Toy Fans - Marvel Fans - Transformers Fans

@ToyNewsI Socials: Facebook - Twitter - Instagram

@MarvelousNews Socials: Facebook - Twitter - Instagram

@Tformers Socials: Facebook - Twitter - Instagram

@JediInsider Socials: Facebook - Twitter - Instagram

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE