Hasbro have joined forces with retailer United Colors of Benetton Group to license their My Little Pony and Transformers brands for use on products such as clothing and more.
With a growing number of fashion minded youth and women coming to the Pop Culture entertainment industry. It makes sense to see more appeal for Hasbro's iconic characters when it comes to fashion. The announcement say we can expect to see new products this fall.
The first items will launch later this year in the retailer’s autumn/winter 2018 line-up.
The ranges include My Little Pony infants’ and kids’ collections, plus Transformers infants’ and kid’s collections.
Fashions inspired by several Hasbro brands will continue in Benetton’s spring/summer 2019 offerings and beyond.
“Benetton is one of the best-known fashion companies in the world and we are thrilled to work with them to bring beloved Hasbro brands to even more fans everywhere,” said Katherine Buckland, senior licensing director at Hasbro Consumer Products.
The Hasbro collection will be available to buy online and at United Colors of Benetton’s 5,000 stores in 120 countries.
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