Unreleased Promotional Motion Comics For Jagex's Transformers Universe

During the long development cycle of Jagex's Transformers universe, a great deal of secondary media was created to support it. One company contracted to do some of that work, Mi, has come forward to reveal their hand in that process, samples of motion comic "episodes" that would have been used to advertise and promote the then-upcoming game. But as the winds shifted on the project, this facet was ultimately shelves. Click through for excerpts of the firm's recollections and a link to the article with the videos.

We were asked to look at a solution for a extended creative to introduce Transformers Universe to the world and its characters. Commissioned by Jagex and Hasbro we set about our work. We quickly decided it was much better to have 10 Episodes rather than 1 trailer which didn’t really speak to the demographic. We have all been disappointed watching MMO trailers and then actually playing the game!This also allowed us to use what would usually be the budget for one trailer across episodic release.


A lot of R and D work went into the project and we looked at even rendering it all in real-time in unity making the solution we came up with interactive also. ... Unfortunately the ill fated game Transformers Universe was re-booted several times and our work was consigned to the archives (As they decided to go with in game captures for a trailer).The game has been fully decommissioned now unfortunately and a lot of really talented people re-assigned within Jagex or moved on to great things.

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