Its time again for WILD WEDNESDAY when we look at WILD REPAINTS from the past! With all the buzz around Megatron recently, I am reaching into the past for something related to ol' Buckethead and boy oh boy, how did we forget the Calivin Johnson exclusive Generations Purple Megatron from 2013?!
The repainted IDW Megatron goes from black to sparkle purple in what could be easily be a stand-in for Reformatting Megatron, grids and all. The choice of colors is actually bit puzzling because the Detroit Lions colors at the time, honolulu blue and silver, are clearly not reflected here. Regardless, they really went all out for this campaign making a whole line of apparel, even socks, to go with the shoes that were ultimately all about Megatron, the toy.
What is really great is how Hasbro mashed up a custom Calvin Johnson x Decepticon faction logo just for this. This was all reinforced with a series of ADs portraying Calvin Johnson as a Transforming Robot himself. ESPN even created a SportsCenter spot with Johnson Transforming into a soda machine and back again.
See the official Nike promo copy for the campaign as follows:
Calvin Johnson, Jr. has redefined the wide-receiver position and become an un-guardable force with a powerful nickname - MEGATRON. Like the fictional TRANSFORMERS DECEPTICON leader, Johnson taps into his superhuman-like skills to push the limits of his position, and the game, in a relentless quest for dominance.
Designed to amplify Johnson’s powerhouse athletic ability when training in the gym and on the turf, the Nike CJ81 Megatron Trainer Max features adaptive traction, lockdown support, and Max Air cushioning. In true MEGATRON form, all core attributes of the shoe are energized in a design that marries Johnson’s on-field persona with his human side.
The Nike CJ81 Megatron Trainer’s purple upper gives the shoe a robotic, armored look, while the red accents refer back to the secondary color of the action figure. Under the forefoot strap, Johnson’s favorite MEGATRON quote, “Show no mercy,” appears. It’s a reminder of the athletic mindset needed to succeed at the highest level, and the perseverance required to rise to the top. The metallic silver heel of the trainer carries a classic TRANSFORMERS grid pattern as well as a bold, iconic DECEPTICON logo at center.
Produced in collaboration with Hasbro, the 5-inch purple and red TRANSFORMERS MEGATRON action figure inspired by Calvin Johnson mirrors the cues of his signature Nike CJ81 Megatron Trainer Max. The distinctive red cruciform pattern found on the toebox and upper of the trainer are utilized on the arms and feet of the figure. Johnson’s signature appears alongside the iconic DECEPTICON shield on MEGATRON’S chest. In robot mode, the MEGATRON figure is designed to be broad yet agile, and the iconic “wing” jet conversion is meant to mirror Johnson’s speed and power.
Complementing the Nike CJ81 Megatron Trainer Max, the Megatron Nike Air Trainer SC II draws more muted inspiration from the TRANSFORMERS character. A tonal, reflective circuitry board pattern is featured on the medial and lateral quarter panels, and like the Nike CJ81 Megatron Trainer Max, the DECEPTICON logo appears welded at the heel. Premium Nubuck is used at the overlays, and a glow-in-the-dark outrigger punctuates the sole tooling. The final TRANSFORMERS inspired flourish is a removable strap across the upper.
In further celebration of Johnson’s athletic achievements, the limited edition Megatron Rises 3-Pack incorporates the Nike CJ81 Megatron Trainer Max, the Megatron Nike Air Trainer SC II, and a special edition Nike CJ81 Megatron Elite TD Cleat. Inspired by the ALLSPARK from TRANSFORMERS lore, the box of the Megatron Rises 3-Pack is a unique, converting cube-shaped design. Decorated entirely with original artwork, the lines of the box mimic robotic surfaces and are augmented by triangles, hash marks, x’s, and o’s in reference to the football field and offensive passing plays. The effect is, like Calvin Johnson, “More Than Meets The Eye” - a package that opens to reveal all three shoes and the Hasbro action figure.
Exclusive to the Megatron Rises 3-Pack, The Nike CJ81 Megatron Elite TD shares the same MEGATRON-inspired design as the Nike CJ81 Megatron Trainer Max and celebrates Johnson’s true dominance of the receiver position. The cleat combines natural motion with superior lockdown to allow Johnson’s full athletic ability to flourish.
In honor of Johnson’s number, 81 Megatron Rises Packs will release exclusively at 21 Mercer in NYC, select Nike Yardline doors, and Nike.com. The CJ81 Megatron Trainer Max and the Megatron Nike Air Trainer SC II will be available at select Nike retail locations and online at nike.com.
MEGATRON is a trademark of Hasbro and is used with permission. © 2013 Hasbro. All Rights Reserved. Licensed by Hasbro.
As with most sneaker deals, Nike collectors were way ahead of Transformers collectors paying $100s for shoes without hesitation. This set was no exception with the whole Megatron Rises Box boxed set deal going for $550 USD back in 2013. Outside of the boxed set, the special edition Transformers Megatron figure were sold as a promotional item when buying the $130 USD CJ Trainer Max Megatron shoes. Regardless, they somehow made their way to Asia retail for about $30 USD, and can still be found on Ebay new and complete for about $50 USD. Check out the images in the following gallery to see more of this wild figure and related promotional images from the past.
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